Digital video advertising

Soojung Kim, Joonghwa Lee, Jisu Huh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Theory
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Pages382-404
Number of pages23
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
DOIs
StatePublished - Apr 15 2019

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Kim, S., Lee, J., & Huh, J. (2019). Digital video advertising. In Advertising Theory: Second Edition (pp. 382-404). Taylor and Francis. https://doi.org/10.4324/9781351208314

Digital video advertising. / Kim, Soojung; Lee, Joonghwa; Huh, Jisu.

Advertising Theory: Second Edition. Taylor and Francis, 2019. p. 382-404.

Research output: Chapter in Book/Report/Conference proceedingChapter

Kim, S, Lee, J & Huh, J 2019, Digital video advertising. in Advertising Theory: Second Edition. Taylor and Francis, pp. 382-404. https://doi.org/10.4324/9781351208314
Kim S, Lee J, Huh J. Digital video advertising. In Advertising Theory: Second Edition. Taylor and Francis. 2019. p. 382-404 https://doi.org/10.4324/9781351208314
Kim, Soojung ; Lee, Joonghwa ; Huh, Jisu. / Digital video advertising. Advertising Theory: Second Edition. Taylor and Francis, 2019. pp. 382-404
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