Digital video advertising

Soojung Kim, Joonghwa Lee, Jisu Huh

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Advertising Theory
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	382-404
Number of pages	23
ISBN (Electronic)	9781351208307
ISBN (Print)	9780815382492
DOIs	https://doi.org/10.4324/9781351208314
State	Published - Apr 15 2019

Publisher link

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