Differentiating apparel shoppers enrolled in retail loyalty programs: Evidence from the United States

H. Y. Kim, K. Yang, Juanjuan Wu

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish (US)
StatePublished - Jul 2012
EventThe 2012 Global Marketing Conference - Soeul, Korea, Democratic People's Republic of
Duration: Jul 1 2012Jul 30 2012


ConferenceThe 2012 Global Marketing Conference
Country/TerritoryKorea, Democratic People's Republic of

Cite this