Differentiating apparel shoppers enrolled in retail loyalty programs: Evidence from the United States

H. Y. Kim, K. Yang, Juanjuan Wu

Research output: Contribution to conference › Abstract › peer-review

Original language	English (US)
State	Published - Jul 2012
Event	The 2012 Global Marketing Conference - Soeul, Korea, Democratic People's Republic of Duration: Jul 1 2012 → Jul 30 2012

Conference	The 2012 Global Marketing Conference
Country/Territory	Korea, Democratic People's Republic of
City	Soeul
Period	7/1/12 → 7/30/12

Find It

@conference{9354fda58ff14aa18a60310af6bddc89,

title = "Differentiating apparel shoppers enrolled in retail loyalty programs: Evidence from the United States",

author = "Kim, {H. Y.} and K. Yang and Juanjuan Wu",

year = "2012",

month = jul,

language = "English (US)",

note = "The 2012 Global Marketing Conference ; Conference date: 01-07-2012 Through 30-07-2012",

}