TY - JOUR
T1 - Differences of Information Management between Fashion Show Video and Fashion Film
T2 - Focusing on Cases of Chanel
AU - Min, Seoha
AU - Koo, Helen S.
AU - DeLong, Marilyn
PY - 2015/2/1
Y1 - 2015/2/1
N2 - As media technology is developing, methods to present fashion products and communicate with audiences are also evolving. Designers and fashion brands are always on the lookout for more effective methods to deliver what designers intend through new products. The purpose of this research is to analyze different ways in which people perceive, cognize, and memorize the digital media of fashion show videos and fashion films in the communication process. Considering the difference in communication methods, this study is based on Shannon's communication model, Foulger's ecological model of the communication process, and Kopec's information management theory. In this research, Chanel's 2010 Cruise collection and fashion film, Remember Now, were used as content stimuli. The results indicate that there are significant differences between fashion shows and fashion films in terms of perception (p <.005), cognition (p <.005), and memorization (p <.005). This research will provide prospective methods for fashion designers and fashion firms to effectively deliver the latest fashion information to their audiences.
AB - As media technology is developing, methods to present fashion products and communicate with audiences are also evolving. Designers and fashion brands are always on the lookout for more effective methods to deliver what designers intend through new products. The purpose of this research is to analyze different ways in which people perceive, cognize, and memorize the digital media of fashion show videos and fashion films in the communication process. Considering the difference in communication methods, this study is based on Shannon's communication model, Foulger's ecological model of the communication process, and Kopec's information management theory. In this research, Chanel's 2010 Cruise collection and fashion film, Remember Now, were used as content stimuli. The results indicate that there are significant differences between fashion shows and fashion films in terms of perception (p <.005), cognition (p <.005), and memorization (p <.005). This research will provide prospective methods for fashion designers and fashion firms to effectively deliver the latest fashion information to their audiences.
KW - Communication Process
KW - Fashion Film
KW - Fashion Show
KW - Information Management
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U2 - 10.1108/RJTA-19-01-2015-B008
DO - 10.1108/RJTA-19-01-2015-B008
M3 - Article
AN - SCOPUS:85039915911
VL - 19
SP - 73
EP - 83
JO - Research Journal of Textile and Apparel
JF - Research Journal of Textile and Apparel
SN - 1560-6074
IS - 1
ER -