Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence

Neil M. Ford; Gilbert A. Churchill; Orville C. Walker

doi:10.1016/0148-2963(85)90035-9

Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence

Neil M. Ford
, Gilbert A. Churchill
, Orville C. Walker

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

47 Scopus citations

Original language	English (US)
Pages (from-to)	123-138
Number of pages	16
Journal	Journal of Business Research
Volume	13
Issue number	2
DOIs	https://doi.org/10.1016/0148-2963(85)90035-9
State	Published - Apr 1985

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title = "Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence",

author = "Ford, \{Neil M.\} and Churchill, \{Gilbert A.\} and Walker, \{Orville C.\}",

year = "1985",

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language = "English (US)",

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journal = "Journal of Business Research",

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TY - JOUR

T1 - Differences in the attractiveness of alternative rewards among industrial salespeople

T2 - Additional evidence

AU - Ford, Neil M.

AU - Churchill, Gilbert A.

AU - Walker, Orville C.

PY - 1985/4

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UR - https://www.scopus.com/pages/publications/0000274056#tab=citedBy

U2 - 10.1016/0148-2963(85)90035-9

DO - 10.1016/0148-2963(85)90035-9

M3 - Article

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SN - 0148-2963

VL - 13

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EP - 138

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -

Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence

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