Alcohol-exposed pregnancies are especially of concern for American Indians. The Indian Health Service reported that 47% to 56% of pregnant patients admitted to drinking alcohol during their pregnancy. In addition, rates of Fetal Alcohol Syndrome are estimated to be as high as 3.9 to 9.0 per 1,000 live births among American Indians in the Northern Plains, making prevention of alcohol-exposed pregnancies an important public health effort for this population. The goal of this article is to add to the literature on universal prevention of Fetal Alcohol Spectrum disorders by describing the development, dissemination, and evaluation of a media campaign on Fetal Alcohol Spectrum Disorders that was created by and for American Indian communities in the Northern Plains.
Bibliographical noteFunding Information:
This project was funded by the Centers for Disease Control and Prevention, #U84/CCU823298.
- Native American/American Indian
- health disparities
- maternal and infant health
- minority health
- program planning and evaluation
- reproductive health
- social marketing/health communication
- substance abuse
- women's health