Developing global brand equity in the spectator sport industry

Stephen Ross, P. Walsh

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)411-428
JournalInternational Journal of Sport Management
Volume12
StatePublished - 2011

Cite this

Developing global brand equity in the spectator sport industry. / Ross, Stephen; Walsh, P.

In: International Journal of Sport Management, Vol. 12, 2011, p. 411-428.

Research output: Contribution to journalArticle

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journal = "International Journal of Sport Management",

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JO - International Journal of Sport Management

JF - International Journal of Sport Management

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