Determinants of the value of fishing tourism experience among anglers

Raija Komppula, Jarno Suni, Lari Turunen, William C. Gartner, Anssi Vainikka

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


In this study, we aim to use survey data to define the value of the fishing tourism experience to anglers. Customer value is examined within the framework of Sheth et al. (1991) consumption value theory, complemented by the togetherness value suggested by Komppula and Gartner (2013). Our study, based on 937 responses from Finnish anglers, shows that value expectations differ. Six experience value-based segments within the tourist angler population were identified: service-minded novelty seekers; tranquillity seekers; service-oriented catch keepers; recognition seekers; food anglers; and novelty seeking experts. We propose that the customer value framework by Sheth et al. (1991), complemented by a two-dimensional togetherness dimension (family, friends), is well suited for defining the value of a hobby-related tourist experience. Additionally, three sub-dimensions of epistemic value are distinguished. The study presents numerous managerial implications for fishing tourism service providers.

Original languageEnglish (US)
Pages (from-to)19-46
Number of pages28
JournalInternational Journal of Sport Management and Marketing
Issue number1-2
StatePublished - 2022

Bibliographical note

Funding Information:
This study was partially funded by a special grant from the Finnish ministry of agriculture and forestry of Finland to advance fisheries (133/, as granted to University of Eastern Finland (authors Raija Komppula, Lari Turunen and Anssi Vainikka) to run the project ?New methods and mechanisms for the management of recreational fisheries?.

Publisher Copyright:
Copyright © 2022 Inderscience Enterprises Ltd.


  • Customer value
  • Experience value
  • Fishing tourism
  • Segmentation
  • Special interest tourism
  • Tourist experience
  • Value dimensions


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