Determinants and consequences of the perceived social impact of a sport event

Yuhei Inoue, Cody T. Havard

Research output: Contribution to journalArticlepeer-review

38 Scopus citations

Abstract

This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip's (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities.

Original languageEnglish (US)
Pages (from-to)295-310
Number of pages16
JournalJournal of Sport Management
Volume28
Issue number3
DOIs
StatePublished - 2014

Keywords

  • Cause
  • Small scale sport events
  • Social impact
  • Social responsibility
  • Spectator sport
  • Sponsorship

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