Abstract
Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. Despite the ample amount of literature, a comprehensive conceptualization of destination image comprising its intricate relationships with several other factors on the supply and demand sides of the market has yet to emerge. In this study, a large body of literature on destination image and related concepts is reviewed and a comprehensive conceptualization of destination image is modeled. It was concluded that there are still many facets of this complex construct yet to be investigated empirically.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 413-425 |
| Number of pages | 13 |
| Journal | Journal of Travel Research |
| Volume | 45 |
| Issue number | 4 |
| DOIs | |
| State | Published - May 2007 |
Keywords
- Destination image
- Effects of image
- Image determinants
- Image development
- Image management
