Design for mobility - A customer value creation approach

Tarek AlGeddawy, Mohamed Abbas, Hoda ElMaraghy

Research output: Contribution to journalConference articlepeer-review

2 Scopus citations


It is a global trend nowadays for manufacturing and service firms to create and increase customer value either during initial design of a product/service or by modifying their existing products/service. When a product already exists, customer value can be increased by adding new qualities/features to a traditional product that would add much needed services while keeping price competitive. Qualities, such as foldability and mobility when product is not in use, are examples of creating and improving customer value. This paper presents a design model that helps designers incorporate foldability, mobility and personalization in a regular product design.

Original languageEnglish (US)
Pages (from-to)128-133
Number of pages6
JournalProcedia CIRP
StatePublished - 2014
Event6th CIRP Conference on Industrial Product Service Systems, IPSS 2014 - Windsor, ON, Canada
Duration: May 1 2014May 2 2014


  • Cladistics
  • Design for mobility
  • Ease of folding
  • Foldability
  • Value creation


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