Customer-based strategic brand management: past progress and future challenges

Keyphrases

• Customer Focus 100%
• Brand Extension 100%
• Strategic Brand Management 100%
• Competitive Environment 33%
• Consumer Response 33%
• Contextual Factors 33%
• Global Differences 33%
• Customer-based Brand Equity 33%
• Brand Association Networks 33%
• Brand Leveraging 33%
• Consumer Brands 33%
• Brand Knowledge 33%
• Brand Understanding 33%

Social Sciences

• Contextual Factor 100%
• Brand Management 100%
• Brand Equity 100%