Curing the disobedient patient: Medication adherence programs as pharmaceutical marketing tools

Keyphrases

• Pharmaceutical Marketing 100%
• Patient Trust 100%
• Marketing Tools 100%
• Drug Companies 100%
• Medication Adherence Program 100%
• Pharmaceutical Companies 50%
• Pharmacist 50%
• Prescription Drugs 50%
• Marketing Strategy 50%
• Drug Therapy 50%
• Generic Drugs 50%
• Persuade 50%
• Medical Care 50%
• Patient Health 50%
• Patient Attitudes 50%
• Repeated Contact 50%
• Marketing Messages 50%
• Patient Beliefs 50%
• Brand Loyalty 50%
• Ad Campaigns 50%

Pharmacology, Toxicology and Pharmaceutical Science

• Pharmacotherapy 100%
• Side Effect 100%