Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim: Misguided framework, inadequate comparative design and dubious knowledge claim

Tsan Kuo Chang, Jisu Huh, Kristine McKinney, Sela Sar, Wei Wei, Adina Schneeweis

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

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Social Sciences