Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim: Misguided framework, inadequate comparative design and dubious knowledge claim

Tsan Kuo Chang, Jisu Huh, Kristine McKinney, Sela Sar, Wei Wei, Adina Schneeweis

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical problems encountered in comparative advertising research. The results show that the framework of existing studies was often misguided and the comparative design inadequate to determine the effect of culture on advertising, leaving the knowledge claim of a causal relationship dubious.

Original languageEnglish
Pages (from-to)671-692
Number of pages22
JournalInternational Communication Gazette
Volume71
Issue number8
DOIs
StatePublished - 2009

Fingerprint

comparative advertising
Marketing
sociology of knowledge
knowledge
content analysis

Keywords

  • Comparative research
  • Content analysis
  • Cultural values
  • International advertising
  • Sociology of knowledge

Cite this

Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim : Misguided framework, inadequate comparative design and dubious knowledge claim. / Chang, Tsan Kuo; Huh, Jisu; McKinney, Kristine; Sar, Sela; Wei, Wei; Schneeweis, Adina.

In: International Communication Gazette, Vol. 71, No. 8, 2009, p. 671-692.

Research output: Contribution to journalArticle

@article{0c67a783a94c4e7d8ad27323ac01dedc,
title = "Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim: Misguided framework, inadequate comparative design and dubious knowledge claim",
abstract = "This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical problems encountered in comparative advertising research. The results show that the framework of existing studies was often misguided and the comparative design inadequate to determine the effect of culture on advertising, leaving the knowledge claim of a causal relationship dubious.",
keywords = "Comparative research, Content analysis, Cultural values, International advertising, Sociology of knowledge",
author = "Chang, {Tsan Kuo} and Jisu Huh and Kristine McKinney and Sela Sar and Wei Wei and Adina Schneeweis",
year = "2009",
doi = "10.1177/1748048509345063",
language = "English",
volume = "71",
pages = "671--692",
journal = "International Communication Gazette",
issn = "1748-0485",
publisher = "SAGE Publications Ltd",
number = "8",

}

TY - JOUR

T1 - Culture and Its Influence on Advertising: Misguided Framework, Inadequate Comparative Design and Dubious Knowledge Claim

T2 - Misguided framework, inadequate comparative design and dubious knowledge claim

AU - Chang, Tsan Kuo

AU - Huh, Jisu

AU - McKinney, Kristine

AU - Sar, Sela

AU - Wei, Wei

AU - Schneeweis, Adina

PY - 2009

Y1 - 2009

N2 - This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical problems encountered in comparative advertising research. The results show that the framework of existing studies was often misguided and the comparative design inadequate to determine the effect of culture on advertising, leaving the knowledge claim of a causal relationship dubious.

AB - This study reports results from a content analysis of comparative advertising studies published in 11 major journals between 1975 and 2005. In the context of sociology of knowledge, the objective was to determine how we come to know what we know about the relationship between culture and advertising in cross-national settings in terms of competing theories and common methodological practices, and to propose concrete solutions to analytical problems encountered in comparative advertising research. The results show that the framework of existing studies was often misguided and the comparative design inadequate to determine the effect of culture on advertising, leaving the knowledge claim of a causal relationship dubious.

KW - Comparative research

KW - Content analysis

KW - Cultural values

KW - International advertising

KW - Sociology of knowledge

UR - http://www.scopus.com/inward/record.url?scp=70449109617&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=70449109617&partnerID=8YFLogxK

U2 - 10.1177/1748048509345063

DO - 10.1177/1748048509345063

M3 - Article

AN - SCOPUS:70449109617

VL - 71

SP - 671

EP - 692

JO - International Communication Gazette

JF - International Communication Gazette

SN - 1748-0485

IS - 8

ER -