Cultural Variations in the Reasons People Provide Avoidance Support

Hairong Feng, Steven R. Wilson

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


This study explores variations in the reasons people engage in avoidance as a support strategy across the two cultures of the United States and China. An avoidance-support belief scale was developed. Exploratory factor analysis of responses from 231 Americans and 219 Chinese identified three dimensions of the scale: (1) protecting the support seeker from harm by avoiding, (2) maintaining a positive mood by avoiding, and (3) spiritual/philosophical reasons for avoiding. Follow-up analyses revealed that Chinese scored significantly and substantially higher than Americans for all three avoidance support dimensions. Implications and future research directions are discussed.

Original languageEnglish (US)
Pages (from-to)64-87
Number of pages24
JournalJournal of International and Intercultural Communication
Issue number1
StatePublished - Feb 2012


  • Avoidance Support
  • Belief
  • Culture
  • Scale


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