Cross-cultural issues in consumer behavior

Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
Original languageEnglish (US)
Title of host publicationSocial Psychology of Consumer Behavior
PublisherPsychology Press
Number of pages24
ISBN (Print)9781441605283
StatePublished - Dec 16 2008

Cite this

Shavitt, S., Lee, A. Y., & Torelli, C. J. (2008). Cross-cultural issues in consumer behavior. In Social Psychology of Consumer Behavior (pp. 227-250). Psychology Press.