Cross-cultural invariance of consumers' price perception measures: Eastern Asian perspective

  • Kittichai Watchravesringkan
  • , Ruoh Nan Yan
  • , Jennifer Yurchisin

Research output: Contribution to journal › Review article › peer-review

43 Scopus citations

Fingerprint

Dive into the research topics of 'Cross-cultural invariance of consumers' price perception measures: Eastern Asian perspective'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology