Cross-cultural comparison on attributing meaning to corporate logos: Creating Contents for Clarity and Meaning

Sauman Chu, Barbara E Martinson

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationDesigning Effective Communications
Subtitle of host publicationCreating Contents for Clarity and Meaning
EditorsJ Frascara
Place of PublicationNew York, USA
PublisherAllworth Press
StatePublished - 2006

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