Crafting Mass Partisanship at the Grass Roots

David Samuels, Cesar Zucco

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

What are the sources of mass partisanship? The focus of this article is on the role of party organizational strategies in Brazil, where sociological cleavages are weak. All Brazilian parties post electoral gains by opening local branch offices, but only the Workers' Party (PT) manages to win voters' hearts and minds, cultivating mass partisan identification. This follows from its deliberate effort to use its local party organization to reach out to organized civil society - to 'mobilize the organized.' Results further indicate that the PT only gains partisan identifiers where civil society is organizationally dense. Together, this suggests that party strategy to cultivate partisanship is insufficient: pre-existing organizational networks must exist in civil society, meaning that 'top-down' and 'bottom-up' strategies are two sides of the same coin.

Original languageEnglish (US)
Pages (from-to)755-775
Number of pages21
JournalBritish Journal of Political Science
Volume45
Issue number4
DOIs
StatePublished - Feb 13 2014

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