Corporate social responsibility attribute rankings

Amy O'Connor; Mark Meister

doi:10.1016/j.pubrev.2007.11.004

Corporate social responsibility attribute rankings

Amy O'Connor
, Mark Meister

Hubbard School of Journalism and Mass Communication

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

Abstract

This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.

Original language	English (US)
Pages (from-to)	49-50
Number of pages	2
Journal	Public Relations Review
Volume	34
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2007.11.004
State	Published - Mar 1 2008

Keywords

Corporate social responsibility
Ethos
Focus groups
Philanthropy
Stakeholders

Publisher link

10.1016/j.pubrev.2007.11.004

Find It

Find It at U of M Libraries

Cite this

@article{67190331b3b74e629fe0650a7456bb1d,

title = "Corporate social responsibility attribute rankings",

abstract = "This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.",

keywords = "Corporate social responsibility, Ethos, Focus groups, Philanthropy, Stakeholders",

author = "Amy O'Connor and Mark Meister",

year = "2008",

month = mar,

day = "1",

doi = "10.1016/j.pubrev.2007.11.004",

language = "English (US)",

volume = "34",

pages = "49--50",

journal = "Public Relations Review",

issn = "0363-8111",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - Corporate social responsibility attribute rankings

AU - O'Connor, Amy

AU - Meister, Mark

PY - 2008/3/1

Y1 - 2008/3/1

N2 - This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.

AB - This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.

KW - Corporate social responsibility

KW - Ethos

KW - Focus groups

KW - Philanthropy

KW - Stakeholders

UR - https://www.scopus.com/pages/publications/39149125760

UR - https://www.scopus.com/pages/publications/39149125760#tab=citedBy

U2 - 10.1016/j.pubrev.2007.11.004

DO - 10.1016/j.pubrev.2007.11.004

M3 - Article

AN - SCOPUS:39149125760

SN - 0363-8111

VL - 34

SP - 49

EP - 50

JO - Public Relations Review

JF - Public Relations Review

IS - 1

ER -

Corporate social responsibility attribute rankings

Abstract

Keywords

Publisher link

Find It

Other files and links

Fingerprint

Cite this