Corporate social responsibility attribute rankings

Amy O'Connor, Mark Meister

Research output: Contribution to journalArticlepeer-review

28 Scopus citations

Abstract

This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.

Original languageEnglish (US)
Pages (from-to)49-50
Number of pages2
JournalPublic Relations Review
Volume34
Issue number1
DOIs
StatePublished - Mar 1 2008

Keywords

  • Corporate social responsibility
  • Ethos
  • Focus groups
  • Philanthropy
  • Stakeholders

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