Corporate social responsibility attribute rankings

Amy O'Connor; Mark Meister

doi:10.1016/j.pubrev.2007.11.004

Corporate social responsibility attribute rankings

Amy O'Connor, Mark Meister

Hubbard School of Journalism and Mass Communication

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

Abstract

This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.

Original language	English (US)
Pages (from-to)	49-50
Number of pages	2
Journal	Public Relations Review
Volume	34
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2007.11.004
State	Published - Mar 1 2008

Keywords

Corporate social responsibility
Ethos
Focus groups
Philanthropy
Stakeholders

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10.1016/j.pubrev.2007.11.004

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title = "Corporate social responsibility attribute rankings",

abstract = "This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.",

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Corporate social responsibility attribute rankings

Abstract

Keywords

Publisher link

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