Continuous and Discrete Variables

Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Joseph Verducci, Laura Koehly, Robert Meyer, Alice Tybout, Julie Irwin

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)37-53
Number of pages17
JournalJournal of Consumer Psychology
Issue number1-2
StatePublished - 2001

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