Original language | English (US) |
---|---|
Pages (from-to) | 37-53 |
Number of pages | 17 |
Journal | Journal of Consumer Psychology |
Volume | 10 |
Issue number | 1-2 |
DOIs | |
State | Published - 2001 |
Continuous and Discrete Variables
Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Joseph Verducci, Laura Koehly, Robert Meyer, Alice Tybout, Julie Irwin
Research output: Contribution to journal › Article › peer-review
5
Scopus
citations