Content analysis of online co-design community interactions: A case study of crowd-sourced Threadless

Juanjuan Wu, Cara Damminga, Kim K Johnson, Hye-Young Kim

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)334-342
JournalJournal of Global Academy of Marketing Science
Volume20
Issue number4
StatePublished - 2010

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