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Contemplating the futures of branding
Michael Breazeale, Susan Fournier, Jill Avery, David Aaker, John Deighton, Gavan Fitzsimons, Robert V. Kozinets, Deborah MacInnis, Ann L. McGill, Deborah Roedder John, Jonathan Schroeder
Research output: Chapter in Book/Report/Conference proceeding › Chapter
2
Scopus
citations