Contemplating the futures of branding

Michael Breazeale, Susan Fournier, Jill Avery, David Aaker, John Deighton, Gavan Fitzsimons, Robert V. Kozinets, Deborah MacInnis, Ann L. McGill, Deborah Roedder John, Jonathan Schroeder

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

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