Contemplating the futures of branding

Michael Breazeale, Susan Fournier, Jill Avery, David Aaker, John Deighton, Gavan Fitzsimons, Robert V. Kozinets, Deborah MacInnis, Ann L. McGill, Deborah Roedder John, Jonathan Schroeder

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationStrong Brands, Strong Relationships
PublisherTaylor and Francis Inc.
Pages395-414
Number of pages20
ISBN (Electronic)9781317662341
ISBN (Print)9781138786820
DOIs
StatePublished - Jun 12 2015
Externally publishedYes

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