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Consumers of charity bracelets: Cause-supporters or fashion-followers?
Jennifer Yurchisin
, Yoo Jin Kwon
, Sara B. Marcketti
Retail Merchandising
Research output
:
Contribution to journal
›
Article
›
peer-review
8
Scopus citations
Overview
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Keyphrases
Bracelet
100%
Fashion Follower
100%
Fashion Products
55%
Rubber
33%
Buyers
22%
Cause-related Product
22%
Older Adults
11%
Demographic Information
11%
Texas
11%
Iowa
11%
US Consumers
11%
Personal Characteristics
11%
Participant Attitudes
11%
Convenience Sampling
11%
Seller
11%
Design Methodology
11%
Positive Attitude
11%
Three-section
11%
Fashion Involvement
11%
Fashion Trends
11%
Celebrity
11%
Celebrity Endorsement
11%
Celebrity Involvement
11%
Selling
11%
Arts and Humanities
Charity
100%
supporters
100%
bracelets
100%
Buyers
22%
Young Adults
11%
Originality
11%
Design Methodology
11%
USA
11%
Texas
11%
Limitations
11%
Manufacture
11%
Positive Attitude
11%
Fashion Trend
11%
Social Sciences
Charity
100%
Buyers
50%
USA
25%
Texas
25%
Design Methodology
25%
Young Adults
25%
Survey Method
25%
Purchasing
25%
Personal Characteristic
25%
Practical Implication
25%
Economics, Econometrics and Finance
Charity
100%
Purchasing
25%
Nursing and Health Professions
Survey Method
100%