Consumers’ multiscreening viewing behavior, reporting, and effects: An eye-tracking study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	Proceedings of the 2016 Conference of the American Academy of Advertising
Editors	T Reichert
Pages	107
State	Published - Mar 2016

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@inproceedings{b2eefb9571e14edcb40df4113296aa99,

title = "Consumers{\textquoteright} multiscreening viewing behavior, reporting, and effects: An eye-tracking study",

author = "Segijn, \{Claire M\} and Voorveld, \{H A M\} and L Vandeberg and Smit, \{E G\}",

year = "2016",

month = mar,

language = "English (US)",

pages = "107",

editor = "\{Reichert \}, T",

booktitle = "Proceedings of the 2016 Conference of the American Academy of Advertising",

}