Original language | English (US) |
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Title of host publication | Proceedings of the 2016 Conference of the American Academy of Advertising |
Editors | T Reichert |
Pages | 107 |
State | Published - Mar 2016 |
Consumers’ multiscreening viewing behavior, reporting, and effects: An eye-tracking study
Claire M Segijn, H A M Voorveld, L Vandeberg, E G Smit
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution