Consumers’ multiscreening viewing behavior, reporting, and effects: An eye-tracking study

Claire M Segijn, H A M Voorveld, L Vandeberg, E G Smit

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationProceedings of the 2016 Conference of the American Academy of Advertising
EditorsT Reichert
StatePublished - Mar 2016

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