Consumers’ engagement with TV events: The iterative relationship between viewing ratings and engagement behaviors on Twitter

Claire M Segijn; Ewa Maslowska; T Araujo; V Viswanathan

Consumers’ engagement with TV events: The iterative relationship between viewing ratings and engagement behaviors on Twitter

Claire M Segijn, Ewa Maslowska, T Araujo, V Viswanathan

Hubbard School of Journalism and Mass Communication

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	The proceedings of the 2018 conference of the American Academy of Advertising
Editors	H Gangadharbatla
Pages	34
State	Published - Mar 2018

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Consumers’ engagement with TV events: The iterative relationship between viewing ratings and engagement behaviors on Twitter. / Segijn, Claire M; Maslowska, Ewa; Araujo, T et al.
The proceedings of the 2018 conference of the American Academy of Advertising. ed. / H Gangadharbatla. 2018. p. 34.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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