Consumers and the Allure of “Safer” Tobacco Products: Scientific and Policy Issues

Eugene Borgida, Anita Kim, Emily N. Stark, Christopher Miller

Research output: Chapter in Book/Report/Conference proceedingChapter


According to the U.S. Surgeon General (2004), cigarette smoking is the leading preventable cause of death and disease in the United States, causing more than 440,000 premature deaths a year. Given these health risks, the development and marketing of products designed to reduce the harmful e ects of tobacco use should come as no surprise (Kozlowski, 1984). e Institute of Medicine (IDM; 2001) groups these products under the term “potentially reduced-exposure products” (PREPs). PREPs are “tobacco products that have been modi ed or designed in some way to reduce users’ exposure to tobacco toxins. As a marketing tactic, some manufacturers claim that reduced exposure to tobacco toxins may lead to reduced risk of cancer or other health conditions” (Hatsukami & Hecht, 2005, p. 5).

Original languageEnglish (US)
Title of host publicationHandbook of Consumer Psychology
PublisherTaylor and Francis
Number of pages18
ISBN (Electronic)9781136676215
ISBN (Print)9780805856033
StatePublished - Jan 1 2018

Bibliographical note

Publisher Copyright:
© 2008 by Taylor & Francis Group, LLC.


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