Consumer retention of risk information from direct-to-consumer advertising

Donald L. Sullivan, Jon C. Schommer, Stephen W. Birdwell

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Consumer retention of risk information from direct-to-consumer advertising'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance

Psychology