Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

Business & Economics

• Activation 3%
• Consumer Response 100%
• Demographics 3%
• Design Methodology 1%
• Disposition 3%
• Drug Use 5%
• Drugs 9%
• Ethical Issues 4%
• Field Experiment 4%
• Health Information 13%
• Information Transparency 5%
• Information Use 4%
• Intention to Use 4%
• Online Advertising 4%
• Ownership 3%
• Perceived Health 5%
• Persuasion Knowledge Model 5%
• Pharmaceuticals 78%
• Prescription Drugs 9%
• Questionnaire 7%
• Transparency 4%
• United States of America 1%
• Web Sites 72%

Social Sciences

• activation 3%
• coping 2%
• disposition 3%
• drug 10%
• drug use 3%
• ethical concerns 4%
• Ethical Issues 3%
• experience 1%
• experiment 2%
• health information 15%
• indication 3%
• medication 6%
• methodology 1%
• persuasion 3%
• pharmaceutical 88%
• questionnaire 3%
• transparency 6%
• website 76%

Medicine & Life Sciences

• Consumer Health Information 17%
• Cues 18%
• Demography 6%
• Direct-to-Consumer Advertising 17%
• Ethics 10%
• Health 15%
• Intention 19%
• Ownership 12%
• Persuasive Communication 15%
• Pharmaceutical Preparations 39%
• Prescription Drugs 24%
• Psychological Identification 13%