Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market

Keyphrases

• Chicago 100%
• Consumer Response 100%
• Ice Cream 100%
• Package Downsizing 100%
• Package Size 100%
• Demand Elasticity 50%
• Price Increase 25%
• Production Cost 25%
• Production Increase 25%
• Managerial Implications 25%
• Estimation Framework 25%
• Scanner Panel Data 25%
• Price Endogeneity 25%
• Marketing Management 25%
• Random Utility Model 25%
• Household Heterogeneity 25%
• Consumer Packaged Goods 25%

Social Sciences

• Price 100%
• Household 33%
• Demand Elasticity 33%
• Panel Data 16%
• Production Cost 16%
• Increase in Production 16%

Economics, Econometrics and Finance

• Price 100%
• Panel Study 16%
• Production Costs 16%
• Fast Moving Consumer Goods 16%
• Marketing 16%