Consumer preferences for low-input turfgrasses: A conjoint analysis

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

Traditional turfgrasses found in residential lawns provide a functional and aesthetically pleasing landscape if provided adequate resource inputs, yet, as available natural resources become more limited and public concerns grow stronger about the ecological effects of urban turfgrass management, it becomes increasingly important to pursue alternative landscape options. There are non-traditional turfgrasses that require fewer resource inputs that could be made available to homeowners. The objective of this study was to estimate consumer preferences and the relative importance of aesthetic and maintenance attributes of turfgrasses as well as identify potential market segments of the residential turfgrass market. Conjoint analysis was conducted on survey responses of 116 Minnesota homeowners. The results indicated that maintenance attributes of turfgrasses, specifically irrigation requirement, significantly affected consumer purchasing behavior. The analysis also identified four potential market segments, the Price Conscious segment, the Shade Adaptation segment, theMowing Conscious segment, and theWater Conscious segment.

Original languageEnglish (US)
Pages (from-to)1096-1101
Number of pages6
JournalHortScience
Volume47
Issue number8
DOIs
StatePublished - Aug 2012

Keywords

  • Home lawn
  • Market segmentation
  • NorthernMidwest
  • Relative importance
  • Sustainable

Fingerprint Dive into the research topics of 'Consumer preferences for low-input turfgrasses: A conjoint analysis'. Together they form a unique fingerprint.

  • Cite this