Consumer preferences for aquaponic produce

Implications from an experimental auction

Research output: Contribution to journalArticle

Abstract

Aquaponics is the integration of aquaculture and hydroponics to grow fish and plants together in one system. Many producers in the northern United States are attracted to aquaponics for its potential to produce indoors year-round. However, little is known about consumer preferences for products grown in aquaponic systems. To address this knowledge gap, we conducted an experimental auction to measure the impact of information about production method on consumers’ willingness-to-pay (WTP) for lettuce. For most participants, WTP was similar for both aquaponic and soil grown lettuce with overall average bids of $1.47 per 8 ounces and $1.48 per 8 ounces, respectively. Learning how samples were grown (either aquaponic or soil-grown) rarely changed bids significantly, although on average, participants with environmental group membership lowered their bids for aquaponic lettuce samples. In general, higher frequency shoppers expressed higher average WTP for all types of lettuce. [Q100 Agriculture: General, Q220 Renewable Resources and Conservation: Fishery; Aquaculture].

Original languageEnglish (US)
Pages (from-to)742-755
Number of pages14
JournalAgribusiness
Volume34
Issue number4
DOIs
StatePublished - Sep 1 2018

Fingerprint

aquaponics
Lettuce
auctions
auction
consumer preferences
willingness to pay
Aquaculture
lettuce
aquaculture
production method
renewable resources
Soil
knowledge gap
hydroponics
renewable resource
Hydroponics
fishery
group membership
Fisheries
producer

Cite this

Consumer preferences for aquaponic produce : Implications from an experimental auction. / Short, Gianna; Yue, Chengyan; Abbey, Marie; Anderson, Neil O; Phelps, Nicholas; Venturelli, Paul; Vickers, Zata M.

In: Agribusiness, Vol. 34, No. 4, 01.09.2018, p. 742-755.

Research output: Contribution to journalArticle

@article{31d224020c4d414098cbed324343a539,
title = "Consumer preferences for aquaponic produce: Implications from an experimental auction",
abstract = "Aquaponics is the integration of aquaculture and hydroponics to grow fish and plants together in one system. Many producers in the northern United States are attracted to aquaponics for its potential to produce indoors year-round. However, little is known about consumer preferences for products grown in aquaponic systems. To address this knowledge gap, we conducted an experimental auction to measure the impact of information about production method on consumers’ willingness-to-pay (WTP) for lettuce. For most participants, WTP was similar for both aquaponic and soil grown lettuce with overall average bids of $1.47 per 8 ounces and $1.48 per 8 ounces, respectively. Learning how samples were grown (either aquaponic or soil-grown) rarely changed bids significantly, although on average, participants with environmental group membership lowered their bids for aquaponic lettuce samples. In general, higher frequency shoppers expressed higher average WTP for all types of lettuce. [Q100 Agriculture: General, Q220 Renewable Resources and Conservation: Fishery; Aquaculture].",
author = "Gianna Short and Chengyan Yue and Marie Abbey and Anderson, {Neil O} and Nicholas Phelps and Paul Venturelli and Vickers, {Zata M}",
year = "2018",
month = "9",
day = "1",
doi = "10.1002/agr.21562",
language = "English (US)",
volume = "34",
pages = "742--755",
journal = "Agribusiness",
issn = "0742-4477",
publisher = "Wiley-VCH Verlag",
number = "4",

}

TY - JOUR

T1 - Consumer preferences for aquaponic produce

T2 - Implications from an experimental auction

AU - Short, Gianna

AU - Yue, Chengyan

AU - Abbey, Marie

AU - Anderson, Neil O

AU - Phelps, Nicholas

AU - Venturelli, Paul

AU - Vickers, Zata M

PY - 2018/9/1

Y1 - 2018/9/1

N2 - Aquaponics is the integration of aquaculture and hydroponics to grow fish and plants together in one system. Many producers in the northern United States are attracted to aquaponics for its potential to produce indoors year-round. However, little is known about consumer preferences for products grown in aquaponic systems. To address this knowledge gap, we conducted an experimental auction to measure the impact of information about production method on consumers’ willingness-to-pay (WTP) for lettuce. For most participants, WTP was similar for both aquaponic and soil grown lettuce with overall average bids of $1.47 per 8 ounces and $1.48 per 8 ounces, respectively. Learning how samples were grown (either aquaponic or soil-grown) rarely changed bids significantly, although on average, participants with environmental group membership lowered their bids for aquaponic lettuce samples. In general, higher frequency shoppers expressed higher average WTP for all types of lettuce. [Q100 Agriculture: General, Q220 Renewable Resources and Conservation: Fishery; Aquaculture].

AB - Aquaponics is the integration of aquaculture and hydroponics to grow fish and plants together in one system. Many producers in the northern United States are attracted to aquaponics for its potential to produce indoors year-round. However, little is known about consumer preferences for products grown in aquaponic systems. To address this knowledge gap, we conducted an experimental auction to measure the impact of information about production method on consumers’ willingness-to-pay (WTP) for lettuce. For most participants, WTP was similar for both aquaponic and soil grown lettuce with overall average bids of $1.47 per 8 ounces and $1.48 per 8 ounces, respectively. Learning how samples were grown (either aquaponic or soil-grown) rarely changed bids significantly, although on average, participants with environmental group membership lowered their bids for aquaponic lettuce samples. In general, higher frequency shoppers expressed higher average WTP for all types of lettuce. [Q100 Agriculture: General, Q220 Renewable Resources and Conservation: Fishery; Aquaculture].

UR - http://www.scopus.com/inward/record.url?scp=85045380417&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85045380417&partnerID=8YFLogxK

U2 - 10.1002/agr.21562

DO - 10.1002/agr.21562

M3 - Article

VL - 34

SP - 742

EP - 755

JO - Agribusiness

JF - Agribusiness

SN - 0742-4477

IS - 4

ER -