Consumer evaluations of product information sources

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	135-144
Number of pages	10
Journal	Current Issues and Research in Advertising
Volume	2
Issue number	1
DOIs	https://doi.org/10.1080/01633392.1979.10505230
State	Published - Mar 1979

Publisher link

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title = "Consumer evaluations of product information sources",

author = "Houston, \{Michael J.\}",

year = "1979",

month = mar,

doi = "10.1080/01633392.1979.10505230",

language = "English (US)",

volume = "2",

pages = "135--144",

journal = "Current Issues and Research in Advertising",

issn = "0163-3392",

number = "1",

}

TY - JOUR

T1 - Consumer evaluations of product information sources

AU - Houston, Michael J.

PY - 1979/3

Y1 - 1979/3

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UR - https://www.scopus.com/pages/publications/0037589741#tab=citedBy

U2 - 10.1080/01633392.1979.10505230

DO - 10.1080/01633392.1979.10505230

M3 - Article

AN - SCOPUS:0037589741

SN - 0163-3392

VL - 2

SP - 135

EP - 144

JO - Current Issues and Research in Advertising

JF - Current Issues and Research in Advertising

IS - 1

ER -