Consumer attitudes towards bloggers and paid blog advertisements: what’s new?

Patrick van Esch, Denni Arli, Jenny Castner, Nabanita Talukdar, Gavin Northey

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Fingerprint

Dive into the research topics of 'Consumer attitudes towards bloggers and paid blog advertisements: what’s new?'. Together they form a unique fingerprint.

Business & Economics