TY - JOUR
T1 - Consumer adoption of smart in-store technology
T2 - assessing the predictive value of attitude versus beliefs in the technology acceptance model
AU - Kim, Hye Young
AU - Lee, Ji Young
AU - Mun, Jung Mee
AU - Johnson, Kim K.P.
N1 - Publisher Copyright:
© 2016, © The Textile Institute and Informa UK Ltd 2016.
PY - 2017/1/2
Y1 - 2017/1/2
N2 - An explosion of smart technologies provides fashion retailers with innovative ways to transform the shopping experience and capitalise on strategic opportunities. Due to the fast growth of smart in-store technology (SIST) applications in retailing (e.g. tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogues, and smart tags), it is critical for academic researchers as well as retailers to understand consumer responses to these technologies. Thus, we examined the applicability of the technology acceptance model (TAM) for explaining consumer adoption of SIST. Online survey data (N = 657) were collected from US consumer panels managed by a marketing research firm in three different SIST settings (i.e. virtual mirror, socially interactive dressing room, and Radio Frequency IDentification music tag). The data indicated that the effects of the TAM beliefs on behavioural intention varied across the three SIST settings. Results also showed mixed evidence about the full mediating role of attitude in applying the TAM to SIST.
AB - An explosion of smart technologies provides fashion retailers with innovative ways to transform the shopping experience and capitalise on strategic opportunities. Due to the fast growth of smart in-store technology (SIST) applications in retailing (e.g. tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogues, and smart tags), it is critical for academic researchers as well as retailers to understand consumer responses to these technologies. Thus, we examined the applicability of the technology acceptance model (TAM) for explaining consumer adoption of SIST. Online survey data (N = 657) were collected from US consumer panels managed by a marketing research firm in three different SIST settings (i.e. virtual mirror, socially interactive dressing room, and Radio Frequency IDentification music tag). The data indicated that the effects of the TAM beliefs on behavioural intention varied across the three SIST settings. Results also showed mixed evidence about the full mediating role of attitude in applying the TAM to SIST.
KW - Apparel
KW - attitude
KW - retailing
KW - smart technology
KW - technology acceptance
UR - http://www.scopus.com/inward/record.url?scp=84964600368&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84964600368&partnerID=8YFLogxK
U2 - 10.1080/17543266.2016.1177737
DO - 10.1080/17543266.2016.1177737
M3 - Article
AN - SCOPUS:84964600368
SN - 1754-3266
VL - 10
SP - 26
EP - 36
JO - International Journal of Fashion Design, Technology and Education
JF - International Journal of Fashion Design, Technology and Education
IS - 1
ER -