TY - JOUR
T1 - Constructing the postwar art novel
T2 - Paul Bowles, James Laughlin, and the making of the sheltering sky
AU - Brier, Evan
N1 - Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2006
Y1 - 2006
N2 - This paper considers the story of the making of Paul Bowles's novel The Sheltering Sky as a case study for the emergence of the art novel as a commercial niche after World War II. Bowles's novel expresses disdain for American culture and depicts its characters' flight to the Sahara, but its subject matter contrasts with the story of the novel's creation: an unlikely collection of American mass-culture and high-culture institutions, including Doubleday, the William Morris Agency, and the avant-garde publisher New Directions, collaborated in the production and promotion of The Sheltering Sky. The story of the novel's making and of its immediate commercial success, the product of a New Directions marketing campaign that effectively advertised Bowles's distance from American culture, exemplifies a neglected aspect of postwar cultural history, when institutions from across the cultural spectrum recognized the existence of a growing market for avant-garde detachment. (EB)
AB - This paper considers the story of the making of Paul Bowles's novel The Sheltering Sky as a case study for the emergence of the art novel as a commercial niche after World War II. Bowles's novel expresses disdain for American culture and depicts its characters' flight to the Sahara, but its subject matter contrasts with the story of the novel's creation: an unlikely collection of American mass-culture and high-culture institutions, including Doubleday, the William Morris Agency, and the avant-garde publisher New Directions, collaborated in the production and promotion of The Sheltering Sky. The story of the novel's making and of its immediate commercial success, the product of a New Directions marketing campaign that effectively advertised Bowles's distance from American culture, exemplifies a neglected aspect of postwar cultural history, when institutions from across the cultural spectrum recognized the existence of a growing market for avant-garde detachment. (EB)
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U2 - 10.1632/003081206x96195
DO - 10.1632/003081206x96195
M3 - Article
AN - SCOPUS:60950515980
SN - 0030-8129
VL - 121
SP - 186-199+351
JO - PMLA
JF - PMLA
IS - 1
ER -