Considerations for application of computational social science research approaches to digital advertising research

Research output: Chapter in Book/Report/Conference proceeding › Chapter

7 Scopus citations

Original language	English (US)
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Publisher	Taylor and Francis
Pages	446-453
Number of pages	8
ISBN (Electronic)	9781317225461
ISBN (Print)	9781138654426
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

Publisher link

@inbook{e68526aa346f4a49ba6d9a6f45e43264,

title = "Considerations for application of computational social science research approaches to digital advertising research",

author = "Jisu Huh",

year = "2017",

month = jan,

day = "1",

doi = "10.4324/9781315623252",

language = "English (US)",

isbn = "9781138654426",

pages = "446--453",

booktitle = "Digital Advertising",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Considerations for application of computational social science research approaches to digital advertising research

AU - Huh, Jisu

PY - 2017/1/1

Y1 - 2017/1/1

UR - http://www.scopus.com/inward/record.url?scp=85024877697&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85024877697&partnerID=8YFLogxK

U2 - 10.4324/9781315623252

DO - 10.4324/9781315623252

M3 - Chapter

AN - SCOPUS:85024877697

SN - 9781138654426

SP - 446

EP - 453

BT - Digital Advertising

PB - Taylor and Francis

ER -