Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001

John Eighmey; Wanda Siu

doi:10.4324/9781410613271

Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001

John Eighmey
, Wanda Siu

Hubbard School of Journalism and Mass Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	Applying Social Cognition to Consumer-Focused Strategy
Publisher	Lawrence Erlbaum Associates
Pages	353-370
Number of pages	18
ISBN (Print)	9781410613271
DOIs	https://doi.org/10.4324/9781410613271
State	Published - Jul 27 2005

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Eighmey, J., & Siu, W. (2005). Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001. In Applying Social Cognition to Consumer-Focused Strategy (pp. 353-370). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410613271

Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001. / Eighmey, John; Siu, Wanda.
Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates, 2005. p. 353-370.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Eighmey, J & Siu, W 2005, Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001. in Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates, pp. 353-370. https://doi.org/10.4324/9781410613271

Eighmey J, Siu W. Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001. In Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates. 2005. p. 353-370 doi: 10.4324/9781410613271

Eighmey, John ; Siu, Wanda. / Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies : A case study concerning youth views of military service amidst september 11, 2001. Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates, 2005. pp. 353-370

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Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001

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