Original language | English (US) |
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Title of host publication | Applying Social Cognition to Consumer-Focused Strategy |
Publisher | Lawrence Erlbaum Associates |
Pages | 353-370 |
Number of pages | 18 |
ISBN (Print) | 9781410613271 |
DOIs | |
State | Published - Jul 27 2005 |
Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001
John Eighmey, Wanda Siu
Research output: Chapter in Book/Report/Conference proceeding › Chapter
1
Scopus
citations