Complementary roles of dual-process models, theory of reasoned action, media priming, and the concept of consideration in the development of advertising message strategies: A case study concerning youth views of military service amidst september 11, 2001

John Eighmey, Wanda Siu

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationApplying Social Cognition to Consumer-Focused Strategy
PublisherLawrence Erlbaum Associates
Number of pages18
ISBN (Print)9781410613271
StatePublished - Jul 27 2005

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