Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2

John Eighmey, Wanda Siu

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationpplying Social Cognition to Consumer- Focused Strategy
EditorsF R Kardes, P M Herr, J Nantel
Place of PublicationMahwah, NJ
PublisherLawrence Erlbaum Associates
StatePublished - 2005

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