Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2

John Eighmey, Wanda Siu

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationpplying Social Cognition to Consumer- Focused Strategy
EditorsF R Kardes, P M Herr, J Nantel
Place of PublicationMahwah, NJ
PublisherLawrence Erlbaum Associates
StatePublished - 2005

Cite this

Eighmey, J., & Siu, W. (2005). Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. In F. R. Kardes, P. M. Herr, & J. Nantel (Eds.), pplying Social Cognition to Consumer- Focused Strategy Mahwah, NJ: Lawrence Erlbaum Associates.

Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. / Eighmey, John; Siu, Wanda.

pplying Social Cognition to Consumer- Focused Strategy. ed. / F R Kardes; P M Herr; J Nantel. Mahwah, NJ : Lawrence Erlbaum Associates, 2005.

Research output: Chapter in Book/Report/Conference proceedingChapter

Eighmey, John ; Siu, Wanda. / Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. pplying Social Cognition to Consumer- Focused Strategy. editor / F R Kardes ; P M Herr ; J Nantel. Mahwah, NJ : Lawrence Erlbaum Associates, 2005.
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