Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2

John Eighmey; Wanda Siu

Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2

John Eighmey, Wanda Siu

College of Liberal Arts

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	pplying Social Cognition to Consumer- Focused Strategy
Editors	F R Kardes, P M Herr, J Nantel
Place of Publication	Mahwah, NJ
Publisher	Lawrence Erlbaum Associates
State	Published - 2005

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Eighmey, J., & Siu, W. (2005). Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. In F. R. Kardes, P. M. Herr, & J. Nantel (Eds.), pplying Social Cognition to Consumer- Focused Strategy Lawrence Erlbaum Associates.

Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. / Eighmey, John; Siu, Wanda.
pplying Social Cognition to Consumer- Focused Strategy. ed. / F R Kardes; P M Herr; J Nantel. Mahwah, NJ: Lawrence Erlbaum Associates, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Eighmey, J & Siu, W 2005, Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. in FR Kardes, PM Herr & J Nantel (eds), pplying Social Cognition to Consumer- Focused Strategy. Lawrence Erlbaum Associates, Mahwah, NJ.

Eighmey J, Siu W. Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. In Kardes FR, Herr PM, Nantel J, editors, pplying Social Cognition to Consumer- Focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates. 2005

Eighmey, John ; Siu, Wanda. / Complementary Roles of Dual Process Models, Theory of Reasoned Action, Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2. pplying Social Cognition to Consumer- Focused Strategy. editor / F R Kardes ; P M Herr ; J Nantel. Mahwah, NJ : Lawrence Erlbaum Associates, 2005.

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