Abstract
The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contest offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 601-603 |
| Number of pages | 3 |
| Journal | American journal of public health |
| Volume | 80 |
| Issue number | 5 |
| DOIs | |
| State | Published - 1990 |