Community impact of a localized smoking cessation contest

Harry A Lando, Barbara Loken, B. Howard-Pitney, T. Pechacek

Research output: Contribution to journalArticlepeer-review

30 Scopus citations

Abstract

The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contest offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.

Original languageEnglish (US)
Pages (from-to)601-603
Number of pages3
JournalAmerican journal of public health
Volume80
Issue number5
DOIs
StatePublished - 1990

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