Communication strategies to improve HIV treatment adherence

Donna Rochon, Michael W. Ross, Carol Looney, Vishnu P. Nepal, Andrea J. Price, Thomas P. Giordano

Research output: Contribution to journalArticle

12 Scopus citations


Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs-cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state-are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients.

Original languageEnglish (US)
Pages (from-to)461-467
Number of pages7
JournalHealth communication
Issue number5
StatePublished - Jul 1 2011

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    Rochon, D., Ross, M. W., Looney, C., Nepal, V. P., Price, A. J., & Giordano, T. P. (2011). Communication strategies to improve HIV treatment adherence. Health communication, 26(5), 461-467.