Commodity, firmness, and delight: Four modes of instructional design practice

Brad Hokanson; Charles D Miller; Simon Hooper

doi:10.4018/978-1-59904-729-4.ch001

Commodity, firmness, and delight: Four modes of instructional design practice

Brad Hokanson, Charles D Miller, Simon Hooper

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations

Abstract

This chapter is interactive, with surveys and reflective examinations of the reader's own work in instructional design. It examines instructional design using four professional models: manufacturer, engineer, architect and artist to help develop a broader understanding of the process of design. The values of the instructional design are also challenged, with the chapter examining the balance between utility and aesthetics, function and form. It concludes with a call for the instructional designer to work more as an artist, and offers tactics to encourage that change.

Original language	English (US)
Title of host publication	Handbook of Visual Languages for Instructional Design
Subtitle of host publication	Theories and Practices
Editors	L. Botturi
Place of Publication	Hershey, PA
Publisher	IGI Global
Pages	1-17
Number of pages	17
ISBN (Print)	9781599047294
DOIs	https://doi.org/10.4018/978-1-59904-729-4.ch001
State	Published - Dec 1 2007

Publication series

Name	Handbook of visual languages for instructional design: Theories and practices

Bibliographical note

Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.

Publisher link

10.4018/978-1-59904-729-4.ch001

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Hokanson, B., Miller, C. D., & Hooper, S. (2007). Commodity, firmness, and delight: Four modes of instructional design practice. In L. Botturi (Ed.), Handbook of Visual Languages for Instructional Design: Theories and Practices (pp. 1-17). (Handbook of visual languages for instructional design: Theories and practices). IGI Global. https://doi.org/10.4018/978-1-59904-729-4.ch001

Commodity, firmness, and delight: Four modes of instructional design practice. / Hokanson, Brad; Miller, Charles D; Hooper, Simon.
Handbook of Visual Languages for Instructional Design: Theories and Practices. ed. / L. Botturi. Hershey, PA: IGI Global, 2007. p. 1-17 (Handbook of visual languages for instructional design: Theories and practices).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Hokanson, B, Miller, CD & Hooper, S 2007, Commodity, firmness, and delight: Four modes of instructional design practice. in L Botturi (ed.), Handbook of Visual Languages for Instructional Design: Theories and Practices. Handbook of visual languages for instructional design: Theories and practices, IGI Global, Hershey, PA, pp. 1-17. https://doi.org/10.4018/978-1-59904-729-4.ch001

Hokanson B, Miller CD, Hooper S. Commodity, firmness, and delight: Four modes of instructional design practice. In Botturi L, editor, Handbook of Visual Languages for Instructional Design: Theories and Practices. Hershey, PA: IGI Global. 2007. p. 1-17. (Handbook of visual languages for instructional design: Theories and practices). doi: 10.4018/978-1-59904-729-4.ch001

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Commodity, firmness, and delight: Four modes of instructional design practice

Abstract

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Bibliographical note

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