Commitment to an Emerging Organizational Field: An Enactment Theory

Alfred A. Marcus, Marc H. Anderson

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


This article builds an enactment theory to explain the continuing commitment of entrepreneurs to an emerging organizational field like energy efficiency and renewable energy, which is widely seen as being in the interests of society. The authors propose that when such a field is constrained by such factors as low energy prices and a lack of government support, the actions that entrepreneurs take to educate stakeholders drives the entrepreneurs' continuing commitment to the field. These actions are supported by the entrepreneurs' perceptions of the field's attractiveness, their beliefs that they produce superior products and services, and their beliefs regarding the likelihood of disruptive exogeneous change.

Original languageEnglish (US)
Pages (from-to)181-212
Number of pages32
JournalBusiness and Society
Issue number2
StatePublished - May 7 2013


  • commitment
  • enactment
  • energy efficiency and renewable energy
  • entrepreneurs
  • institutional theory
  • organizational fields
  • persistence

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