Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging

Jisu Huh

doi:10.1080/00913367.2016.1191391

Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging

Jisu Huh

Hubbard School of Journalism and Mass Communication

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Original language	English (US)
Pages (from-to)	356-358
Number of pages	3
Journal	Journal of Advertising
Volume	45
Issue number	3
DOIs	https://doi.org/10.1080/00913367.2016.1191391
State	Published - Jul 2 2016

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10.1080/00913367.2016.1191391

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@article{e200934b2b9f41919c5263a6ba8a572f,

title = "Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging",

author = "Jisu Huh",

year = "2016",

month = jul,

day = "2",

doi = "10.1080/00913367.2016.1191391",

language = "English (US)",

volume = "45",

pages = "356--358",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Routledge",

number = "3",

}

TY - JOUR

T1 - Comment

T2 - Advertising Won't Die, But Defining It Will Continue to be Challenging

AU - Huh, Jisu

PY - 2016/7/2

Y1 - 2016/7/2

UR - https://www.scopus.com/pages/publications/84986274968

UR - https://www.scopus.com/pages/publications/84986274968#tab=citedBy

U2 - 10.1080/00913367.2016.1191391

DO - 10.1080/00913367.2016.1191391

M3 - Article

AN - SCOPUS:84986274968

SN - 0091-3367

VL - 45

SP - 356

EP - 358

JO - Journal of Advertising

JF - Journal of Advertising

IS - 3

ER -

Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging

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