@inproceedings{297623d929ab4f7d9a0d7524cf4bf5c1,
title = "Combating the enrollment downturn in IS/IT programs",
abstract = "This study examines the extent and reasons for the downturn in IS/IT program enrollments since 2001. The current enrollment cycle will be compared with earlier enrollment cycles since the beginning of the modern MIS program in the 1970s. Several notable {"}mega-trends{"} that affect the enrollment cycle are suggested, and based on these {"}mega-trends{"} and other reasons underlying the downturn, innovative strategies to reverse the trend are proposed. Included among these are the following: 1) New corporate-academic partnerships; 2) Innovative curriculum adaptations; 3) Incentive program; and 4) Good {"}old-fashioned{"} marketing strategies. One can take heart from the preliminary conclusions of this paper that enrollment cycles in the IS/IT field are not new and that a turnaround will most likely occur whether we as a profession take action or not; however, we need to be more proactive and not leave our fates entirely to chance.",
keywords = "Corporate-academic partnerships, Enrollment trends, IS/IT curriculum, IS/IT program enrollments, Marketing strategies",
author = "Jack Becker and Nik Hassan and Naumann, {J. David}",
year = "2006",
month = dec,
day = "1",
language = "English (US)",
isbn = "9781604236262",
series = "Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006",
pages = "2271--2280",
booktitle = "Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006",
note = "12th Americas Conference on Information Systems, AMCIS 2006 ; Conference date: 04-08-2006 Through 06-08-2006",
}