Color and Design

Research output: Book/ReportBook

Abstract

From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.
Original languageEnglish (US)
Place of PublicationLondon
PublisherBerg Publications
ISBN (Print)978-1-4725-2015-9
StatePublished - 2013

Fingerprint

Color
Marketing
Product design
Wear of materials
Students
Communication

Keywords

  • Art / Techniques / General
  • Design / Fashion & Accessories
  • Design / Product

Cite this

DeLong, M., & Martinson, B. (2013). Color and Design. London: Berg Publications.

Color and Design. / DeLong, Marilyn; Martinson, Barbara.

London : Berg Publications, 2013.

Research output: Book/ReportBook

DeLong, M & Martinson, B 2013, Color and Design. Berg Publications, London.
DeLong M, Martinson B. Color and Design. London: Berg Publications, 2013.
DeLong, Marilyn ; Martinson, Barbara. / Color and Design. London : Berg Publications, 2013.
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AB - From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

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